Roni Ben Simhon - a professional photographer, was born on Nov 07, 1966, lives and works in Tel Aviv. Roni has been practicing photography since 1995. He took on photography as a hobby in the early 1990’s and very soon became one of the leading photographers in Israel art scene. Roni specialized in commercial photography, portraits, senarios and using his unique art talent and imaginative style from a personal point of view. Roni has won the title of the photographer of the year in 1998. His work being published in various magazines, commercials and television magazines.

The Images he is using are usually been taken from daily life, from reality, and then being transformed and creating a non realistic world, which gives the opportunity to look different at life, beauty and other subjects he is dealing with in his work.